The Tao of User Experience

The Tao of User Experience is a collection of 96 tenets of User Experience as a profession, a goal, and an idea. Its the culmination of everything Ive learned, all the things I find myself wanting to teach junior designers, to CEOs, to programmers, and anyone else who needs UX advice. I believe its the most important thing Ive ever written on User Experience. Read a sample at http: //rhjr.net/s/tao/sample. === Robert Hoekman, Jr, is the author of Designing the Obvious, Designing the Moment, and Web Anatomy (New Riders). Hes worked with Adobe, Automattic, Seth Godin, and countless others, and has spoken at industry events worldwide, including An Event Apart and Web App Summit. Find him at rhjr.net and GetOnMyBike.com.