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Deutscher Universitätsverlag
The Strategic Tool for Evaluating Educational Returns : Investigating the Value of Customised Executive Education with a Focus on Strategy Process Cap
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About this Product
Axel Müller-Hofvenschiِld presents a new evaluation approach for executive education. His Strategic Tool for Evaluating Educational Returns (STEER) combines ideas from controlling and psychology in order to measure the added-value of face-to-face business school programs to an organisation.
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