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The Routledge Handbook of Strategic Communication

Printed Book
SR 307
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SR18Per Month/24 months
Author:Holtzhausen, Derina
Date of Publication: 2019
Book classification:Business & Management,English Books,English Books,
No. of pages:622 Pages
Format:Paperback

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About this Product

The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing discussions that build an emerging body of knowledge.

Focusing on the metatheoretical, philosophical, and applied aspects of strategic communication, the parts of the volume cover:

- conceptual foundations,

- institutional and organizational dimensions,

- implementing strategic communication, and

- domains of practice

An international set of authors contributes to this volume, illustrating the broad arena in which this work is taking place. A timely volume surveying the current state of scholarship, this Handbook is essential reading for scholars in strategic communication at all levels of experience.

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Specifications

SKU9780367367732
Manufacturer Number9780367367732
year published2019
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