Routledge
This book is printed on demand and is non-refundable after purchase
Available Formats :
Printed Book
It will be sent to your address
As the first comprehensive book on brand management, the book brings together original contributions from academics and professionals from around the world, on a wide range of branding and brand management issues. Essential reading for researchers, educators and advanced students in branding and brand management, consumer behaviour, marketing an
Report an issue with this product.