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International Product
  1. The Pricing and Revenue Management of Services: A Strategic Approach
Item 1 of 1
International Product
Item 1 of 1

The Pricing and Revenue Management of Services: A Strategic Approach

Printed Book
SR 298
Inclusive of VAT
Sold as: EACH
SR18Per Month/24 months
Author:Ng, Irene C.L.
Date of Publication: 2009
Book classification:Business & Management,English Books,
No. of pages:198 Pages
Format:Paperback

This book is printed on demand and is non-refundable after purchase

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About this Product

In a world of changing lifestyles brought about by new services, technology and e-commerce, this book enters the arena of contemporary research with particular topicality. Integrating both theory and real world practices, Ng advances the latest concepts in pricing and revenue management for services in a language that is useful, prescriptive and yet thought-provoking.

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Specifications

SKU9780415551953
Manufacturer Number9780415551953
year published2009
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