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Routledge
The Media Handbook: A Complete Guide to Advertising Media Selection
PlanningResearchand Buying
SR 397
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SR24Per Month/24 months
This book is printed on demand and is non-refundable after purchase
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About this Product
Now in its 9th edition, The Media Handbook introduces students to the media planning and buying process with a concise and industry-informed approach. This text remains ideal for courses in media planning and buying in advertising and mass communication departments.
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