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Routledge
The Marketing Book
SR 484
Inclusive of VAT
SR29Per Month/24 months
This book is printed on demand and is non-refundable after purchase
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About this Product
The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, its a crash course in marketing theory and practice. From planning, strategy and research through to getting the marketing mix right, branding, promotions and even marketing for small to medium enterprises.
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