ManagementThe Management of Intangibles: The Organisations Most Valuable Assets
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Item 1 of 1
SKU 9780415439794Publishing Ref 9780415439794
Routledge
The Management of Intangibles: The Organisations Most Valuable Assets
Printed Book
SR 298
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SKU 9780415439794Publishing Ref 9780415439794
Author:Bounfour, Ahmed
Date of Publication: 2007
Book classification:Business & Management,English Books,
No. of pages:338 Pages
Format:Paperback
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About this Product
This comprehensive volume provides an integrated and original approach to intangible resource management, and an evaluation of their contribution to the establishment of competitive advantage in the market place.