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The Luxury Market in India : Maharajas to Masses

Printed Book
SR 432
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SR26Per Month/24 months
Author:Atwal, G.
Date of Publication: 2012
Book classification:Business & Management,English Books
No. of pages:232 Pages
Format:Paperback

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About this Product

A window into the highly complex Indian luxury market, providing strategies to guide brands in entering this high potential market and capturing the luxury rupee. Sets out to uncover strategies that will help to avoid market failure and leverage opportunities to win in India.
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Specifications

SKU9781349340538
Manufacturer Number9781349340538
year published2012
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