ManagementThe Luxury Market in Brazil : Market Opportunities and Potential
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Item 1 of 1
SKU 9781349492459Publishing Ref 9781349492459
Palgrave Macmillan
The Luxury Market in Brazil : Market Opportunities and Potential
Printed Book
SR 453
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SR27Per Month/24 months
SKU 9781349492459Publishing Ref 9781349492459
Author:Diniz, C.
Date of Publication: 2014
Book classification:Business & Management,English Books,
No. of pages:196 Pages
Format:Paperback
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About this Product
The Luxury Market in Brazil provides a holistic and practitioners approach to luxury marketing in Brazil. The book analyses the key challenges and opportunities facing luxury brands, while providing an insight into the skills and competencies to develop and implement effective luxury marketing strategies that are specific to the market in question.