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The Limits to Globalization and the Regional Strategies of Multinational Enterprises

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Author:Rugman, Alan M., Professor
Date of Publication: 2005
Book classification:Business & Management,English Books
No. of pages:176 Pages
Format:Paperback

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About this Product

The papers in this Special Issue show that a new theory of international management built to explain regional-level strategy and structure is required. Internationalization is a well-understood concept at the macro-level: it refers to the increasing economic interdependence among nations. Unfortunately, in the past two decades, many authors from academia and the public policy sphere have made a conceptual quantum leap, equating internationalization with globalization, i.e., the idea that the world is a fully integrated market place. The problem with such a perspective on globalization is that it assumes away the necessity of selectivity in internationalization. Such selectivity is to some extent introduced at the macro-level, but even more importantly, selectivity in internationalization is mainly a firm-driven phenomenon.
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Specifications

SKU9783409142403
Manufacturer Number9783409142403
year published2005
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