Welcome to Jarir!
Item 1 of 1
Item 1 of 1
Routledge
The Irrational Consumer: Applying Behavioural Economics to Your Business Strategy
SR 333
Inclusive of VAT
SR20Per Month/24 months
This book is printed on demand and is non-refundable after purchase
Available Formats :
Printed Book
It will be sent to your address
SR333
Incl. VAT
Secure Shopping
Convenient Returns
Genuine & Warranted
Fast Delivery
Or
About this Product
Behavioural economics shows organizations how to understand the motivation that drives their customers. It offers perspectives for engaging with customers whose views on what to buy are strongly driven by contextual factors, such as the framework and the dynamics of choices. Enrico Trevisans The Irrational Consumer is your must-have primer to this world.
Report an issue with this product.
