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Palgrave Macmillan
The Influence Agenda : A Systematic Approach to Aligning Stakeholders in Times of Change
SR 121
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This book is printed on demand and is non-refundable after purchase
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About this Product
This book sets out a systematic way to understand who you need to influence, how to evaluate the priority you give to each person, what tactics will work the best, and how to plan and execute your campaign. It provides powerful tools and processes which use the psychology of influence and grounds them in experience of managing projects and change.
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