ManagementThe Idea Writers : Copywriting in a New Media and Marketing Era
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Item 1 of 1
SKU 9780230613881Publishing Ref 9780230613881
Palgrave Macmillan
The Idea Writers : Copywriting in a New Media and Marketing Era
Printed Book
SR 173
Inclusive of VAT
Sold as: EACH
SKU 9780230613881Publishing Ref 9780230613881
Author:Iezzi, T.
Date of Publication: 2010
Book classification:Business & Management,English Books,English Books,
No. of pages:224 Pages
Format:Paperback
This book is printed on demand and is non-refundable after purchase
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About this Product
The Idea Writers guides both new and experienced copywriters through the process of creating compelling messages that sell. It shows readers what its like to work in the fast-paced world of an agency while providing practical adviceplusdetails oncreatingaward-winning multimedia ad campaigns.