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The Global Sport Economy: Contemporary Issues

Printed Book
SR 272
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Sold as: EACH
SR16Per Month/24 months
Author:Desbordes, Michel
Date of Publication: 2020
Book classification:Business & Management,English Books
No. of pages:340 Pages
Format:Paperback

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About this Product

This book examines the global sports ecosystem through three central pillars: sport marketing, sports equipment manufacture and sales, and sport governance and organisation. It presents a nuanced and multi-faceted view of how the global sports economy works and its main strategic challenges and opportunities.

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Specifications

SKU9780367729004
Manufacturer Number9780367729004
year published2020
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