Book classification:Business & Management,English Books
No. of pages:376 Pages
Format:Paperback
This book is printed on demand and is non-refundable after purchase
Available Formats :
Printed Book
It will be sent to your address
SR522
Incl. VAT
Choose your delivery preference
Secure Shopping
Convenient Returns
Genuine & Warranted
Fast Delivery
Or
About this Product
Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy. <em>The Essentials of Marketing Research </em>provides a comprehensive guide to students in designing, conducting and interpreting marketing research.