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The Essentials of Marketing Research

Printed Book
SR 522
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SR31Per Month/24 months
Author:Silver, Lawrence
Date of Publication: 2012
Book classification:Business & Management,English Books
No. of pages:376 Pages
Format:Paperback

This book is printed on demand and is non-refundable after purchase

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About this Product

Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy. <em>The Essentials of Marketing Research </em>provides a comprehensive guide to students in designing, conducting and interpreting marketing research.
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Specifications

SKU9780415899284
Manufacturer Number9780415899284
year published2012
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