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  1. The Emergence of Modern Marketing
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The Emergence of Modern Marketing

Printed Book
SR 397
Inclusive of VAT
Sold as: EACH
SR24Per Month/24 months
Author:Church, R.A.
Date of Publication: 2003
Book classification:Business & Management,English Books
No. of pages:160 Pages
Format:Paperback

This book is printed on demand and is non-refundable after purchase

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About this Product

This collection of essays considers the emergence of modern marketing by examining product differentiation and brand creation, distribution and retailing strategies as well as advertising in a range of International case studies.
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Specifications

SKU9780714683263
Manufacturer Number9780714683263
year published2003
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