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Palgrave Macmillan
The Economy of Brands
SR 238
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SR14Per Month/24 months
This book is printed on demand and is non-refundable after purchase
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About this Product
In many businesses brands account for the majority of shareholder value. It is crucial to understand how the economy of brands works and can be exploited to create sustainable value. The purpose of this book is to develop and enhance the understanding of the brand as an economic asset, to make better business and investment decisions.
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