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  1. The Economics of Advertising (RLE Advertising)
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The Economics of Advertising (RLE Advertising)

Printed Book
SR 298
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SR18Per Month/24 months
Author:Taylor, Frederic
Date of Publication: 2015
Book classification:Business & Management,English Books
No. of pages:256 Pages
Format:Paperback

This book is printed on demand and is non-refundable after purchase

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About this Product

What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The great increase in the volume of publicity in modern times is causing people to wonder what its final outcome will be, and whether it is a development to be welcomed or regarded with suspicion.

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Specifications

SKU9781138997837
Manufacturer Number9781138997837
year published2015
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