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The Cult of Beauty: Gender Discourse in Indian Advertising

Printed Book
SR 281
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SR17Per Month/24 months
Author:Jethwaney, Jaishri
Date of Publication: 2025
Book classification:Business & Management,English Books,
No. of pages:156 Pages
Format:Paperback

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About this Product

This book deconstructs the quintessential Indian woman that the advertising industry portrays across the spectrum by looking at Indian advertisements across multiple brands with a gender lens based on societal and sociological perspectives.

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Specifications

SKU9781032613598
Manufacturer Number9781032613598
year published2025
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