EducationThe Consumerist Manifesto: Advertising in Postmodern Times
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Item 1 of 1
SKU 9780415046206Publishing Ref 9780415046206
Routledge
The Consumerist Manifesto: Advertising in Postmodern Times
Printed Book
SR 255
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SKU 9780415046206Publishing Ref 9780415046206
Author:Davidson, Martin P.
Date of Publication: 1992
Book classification:Education,English Books,
No. of pages:228 Pages
Format:Paperback
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About this Product
Examines the advertising process from within the agency. The author shows how advertising has become the idiom for the enterprise culture as the old suspicions against the industry have disappeared.