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The Consumerist Manifesto: Advertising in Postmodern Times

Printed Book
SR 255
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Sold as: EACH
SR15Per Month/24 months
Author:Davidson, Martin P.
Date of Publication: 1992
Book classification:Education,English Books,
No. of pages:228 Pages
Format:Paperback

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About this Product

Examines the advertising process from within the agency. The author shows how advertising has become the idiom for the enterprise culture as the old suspicions against the industry have disappeared.
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Specifications

SKU9780415046206
Manufacturer Number9780415046206
year published1992
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