The Business Idea : The Early Stages of Entrepreneurship
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SKU 9783642061516Publishing Ref 9783642061516
Author:Hougaard, Soren
Date of Publication: 2010
Book classification:Business & ManagementEnglish Books,
No. of pages:234 Pages
Format:Paperback
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and Summary.- Entrepreneurship as a competency.- Creative market insight.- The window of opportunity.- Creation of the business concept.- Entry barriers to markets.- Strategies for market entry.- The positive influence of competitors.- Entrepreneurship and business ideas in the embryonic market.