The Brazilian Shoe Industry - Competing in International Markets

This study is a quantitative and qualitative analysis of the performance of the Brazilian shoe industry in international markets. The success of this Latin America giant with regards to the shoe industry is a reality and its potential has been felt all around the globe. However, competition is enormous and Chinese producers are also pulverized in the international market. The central questions of this study are about how Brazilian shoe exporters perceive the Chinese competition in their main target markets and about their perceptions of advantages (or disadvantages) in international markets with regards to several marketing activities. Pedro Kayser aims with his work to understand how successful Brazilian shoes are in international markets, how the Chinese competition is perceived, and what the main reasons are behind the success of this well developed industrial segment of the Brazilian economy.