Given the recent and intense media coverage of healthy eating, especially in womens magazines, it is necessary to analyse and contextualise the role that the discourse plays in society, especially in terms of womens performance and aesthetic precepts. This book traces the correlation between eating as a social act and the power relations that are exercised on a daily basis, identifying the effects that discourses on quality of life and womens health have as a means of maintaining the controlling system that ends in patriarchy. The media, then, express a fragment of the macro system in which social culture maintains female subordination by using a variety of resources, including food.