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The Aging Consumer: Perspectives from Psychology and Marketing

Printed Book
SR 298
Inclusive of VAT
Sold as: EACH
SR18Per Month/24 months
Author:Drolet, Aimee
Date of Publication: 2020
Book classification:Psychology,English Books,Politics & Social Sciences,English Books,
No. of pages:382 Pages
Format:Paperback

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About this Product

The Aging Consumer: Perspectives from Psychology and Marketing, 2nd edition takes stock of what is known around age and consumer behavior, identifies gaps and open questions within the research, and outlines an agenda for future research.

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Specifications

SKU9780367360931
Manufacturer Number9780367360931
year published2020
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