ManagementSurfing the Global Tide : Automotive Giants and How to Survive Them
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SKU 9781349367863Publishing Ref 9781349367863
Palgrave Macmillan
Surfing the Global Tide : Automotive Giants and How to Survive Them
Printed Book
SR 238
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SKU 9781349367863Publishing Ref 9781349367863
Author:Wynn-Williams, M.
Date of Publication: 2009
Book classification:Business & Management,English Books,English Books,
No. of pages:284 Pages
Format:Paperback
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About this Product
Car manufacturing epitomizes modern industry, yet the overall perspective has been lost in speculation and self-promotion. Based on six years of research, this book is the first in years to reassess the industry. The result is a paradigm that quantifies the fundamental economies of scale and firm organizational structure.