Surface design: adding value to fashion parties

This book is about how textile surface design can add value to party fashion. It is based on the current party fashion market, which reflects the aesthetic conception of designers, based on unique, exclusive pieces based on the profile of each client, taking into account personal taste, physical type and even the culture of a locality.On the other hand, fashion design is rethinking the design needs and structures of the fashion party, going through an industrial process and visualising mass production. In this sense, the strategies, the identity of the product, the brand and the environments seek to innovate in ideas and objectives, believing that the result can be more efficient. So this work aims to highlight the surface design to be applied by means of printing, embroidery and the application of lace and ornaments, seeking agility in production and at the same time adding value to the product.