SUCCESS OF 7-ELEVEN JAPAN

When analyzing 7-Eleven Japans advanced and innovative management style, the authors of this book highlight the existence of the "integrated information system". This is because of the key role it plays not only in forming this firms corporate strategy but also in developing its functional strategies for logistic support, merchandising and store operations. The authors explore the integrated information system, a symbol of the competitiveness of 7-Eleven Japan.