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Palgrave Macmillan
Strategy in Airline Loyalty : Frequent Flyer Programs
SR 604
Inclusive of VAT
SR36Per Month/24 months
This book is printed on demand and is non-refundable after purchase
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About this Product
Provides first discussion and analysis of existing airline loyalty program strategies
Offers a comprehensive overview of the development of airline loyalty programs over time
Explores how FFPs could evolve in the future, covering possible threats and potential opportunities
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