ManagementStrategic Social Marketing: For Behaviour and Social Change
Item 1 of 1
Item 1 of 1
SKU 9781526446046Publishing Ref 9781526446046
SAGE Publications Ltd
Strategic Social Marketing: For Behaviour and Social Change
Printed Book
SR 760
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SKU 9781526446046Publishing Ref 9781526446046
Author:French, Jeff
Date of Publication: 2019
Book classification:Business & Management,English Books,English Books,
No. of pages:576 Pages
Format:Paperback
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About this Product
Adopting an international approach and offering a broader context to social marketing, this second edition presents social marketing principles in a strategic, critical and reflexive way, illustrating the value of applying marketing to solve social problems.