Business & ManagementStrategic Shifts between Business Types : A transaction cost theory-based approach supported by dyad simulation
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SKU 9783824479894Publishing Ref 9783824479894
Deutscher Universitätsverlag
Strategic Shifts between Business Types : A transaction cost theory-based approach supported by dyad simulation
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SR 557
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SKU 9783824479894Publishing Ref 9783824479894
Author:Mühlfeld, Katrin Susanne
Date of Publication: 2004
Book classification:Business & Management,English Books
No. of pages:344 Pages
Format:Paperback
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About this Product
Katrin Mühlfeld analyzes motivations and conditions for strategic changes of market offerings which can be interpreted as shifts between different business types. Transaction cost economics provide the main theoretical foundations while additional reference is made to Austrian economics and research on power-dependence relations.