Strategic review of a cleantech startup company (EMPO-NI)

Seminar paper from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, University of Applied Sciences Essen, course: Strategic Corporate Management, language: English, abstract: The strategic review of EMPO-NI identifies EMPO-NIs todays situation in the market place and provides in its last chapter recommendations for further actions and spots potential difficulties in the further development of this young company. EMPO-NI started in 2006 to develop products in the field of regenerative off-grid power supplies, e.g. focussing on charging batteries out of solar energy. As reflected in the mission and vision statement the company, recognized as "highly innovative company" and sponsored by the Ministry of Research and Development in Germany, develops basic technologies for the next generation "Thin Film" solar panels and emerging applications like Electrical vehicles. The two new products and technologies to make inexpensive Thin Film solar panels applicable for off-grid markets and to develop a "Private E-bike" refuelling station that collects a days sun energy in a standard battery and transfers it during parking time of the E-Bike into the bikes LiIon storage are the current highlights of EMPO-NI.