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Strategic Marketing for High Technology Products: An Integrated Approach

Printed Book
SR 272
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Sold as: EACH
SR16Per Month/24 months
Author:Fotiadis, Thomas
Date of Publication: 2020
Book classification:Business & Management,English Books
No. of pages:208 Pages
Format:Paperback

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About this Product

This book delimits the concept of high technology and explores the characteristics of high-tech markets and the high-tech environment, with the ultimate goal of contributing to the formulation of effective new processes for product development and launching to the market, in the high-tech context. It highlights and promotes the integrated f

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Specifications

SKU9780367591113
Manufacturer Number9780367591113
year published2020
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