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International Product
  1. Sports Sponsorship and Brand Development : The Subaru and Jaguar Stories
Item 1 of 1
International Product
Item 1 of 1

Sports Sponsorship and Brand Development : The Subaru and Jaguar Stories

Printed Book
SR 428
Inclusive of VAT
Sold as: EACH
SR26Per Month/24 months
Author:Beck-Burridge, M.
Date of Publication: 2001
Book classification:Business & Management,English Books,
No. of pages:204 Pages
Format:Paperback

This book is printed on demand and is non-refundable after purchase

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Printed Book

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SR428
Incl. VAT
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About this Product

Subaru and Jaguar provide outstanding examples of what can be achieved when brand development and relationship marketing are combined to create a world class brand. Subaru achieved victory in the World Rally Championship. Jaguar are now an important new player in Grand Prix racing. This book tells the inside stories behind these campaigns and brand building strategies, and will be of interest as compelling case studies of sports sponsorship and brand development.
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Specifications

SKU9781349425242
Manufacturer Number9781349425242
year published2001
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