Social Responsibility of SMMEs in Rural Communities

Compared to the West, Africa appears ignored in the SMME/Business Social Responsibility (BSR) research. This would suggest that BSR is not taken seriously by African SMMEs. This book debunks this myth by providing empirical evidence to the contrary. The book suggests that BSR is very much alive among African SMMEs. The book fills a void in the BSR literature by providing a sound framework and measurement instrument for addressing BSR among SMMEs in the African context. Academics and students will find it useful in their research efforts. Local owners/managers of SMMEs and foreign SMMEs wanting to do business in Africa will find the book useful in benchmarking their social responsibility activities. The book can assist consumers, businesses, NGOs, and society at large in distinguishing credible socially responsible SMMEs from those that are not. Policy makers in Africa will also find the book very useful in formulating BSR policy for SMMEs.