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Social Psychology of Consumer Behavior

Printed Book
SR 350
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SR21Per Month/24 months
Author:Wänke, Michaela
Date of Publication: 2015
Book classification:Psychology,English Books,Politics & Social Sciences
No. of pages:408 Pages
Format:Paperback

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About this Product

This volume provides coverage of the latest social-psychological research into consumer behavior, including cognitive and affective processes, media influences, and self-regulation.
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Specifications

SKU9781138882942
Manufacturer Number9781138882942
year published2015
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