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  1. Shaping Chinas Global Imagination : Branding Nations at the World Expo
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Shaping Chinas Global Imagination : Branding Nations at the World Expo

Printed Book
SR 346
Inclusive of VAT
Sold as: EACH
SR21Per Month/24 months
Author:Wang, J.
Date of Publication: 2015
Book classification:Education,English Books
No. of pages:228 Pages
Format:Paperback

This book is printed on demand and is non-refundable after purchase

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About this Product

A comprehensive discussion of how countries embrace branding as a crucial element in their pursuit of soft power and why certain nation-branding efforts succeed while others fail through the example of the 2010 World Expo in Shanghai.
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Specifications

SKU9781349472369
Manufacturer Number9781349472369
year published2015
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