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Service Management and Marketing Principles: Competing in the Service Economy

Printed Book
SR 251
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SR15Per Month/24 months
Author:Kandampully, Jay
Date of Publication: 2024
Book classification:Business & Management,English Books
No. of pages:248 Pages
Format:Paperback

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About this Product

This book explores the service economy and challenges that all organizations face as goods and services make way for a world where customers (B2C) and businesses (B2B) seek seamless, thoughtful and exceptional experiences.

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Specifications

SKU9781032749655
Manufacturer Number9781032749655
year published2024
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