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Risk and Tourism Marketing in Asia

Printed Book
SR 302
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SR18Per Month/24 months
Author:Beirman, David
Date of Publication: 2026
Book classification:Business & Management,English Books,
No. of pages:438 Pages
Format:Paperback

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About this Product

This book looks at the destination marketing and risk management strategies of 18 Asian countries, showcasing how they deliver their unique products and services. A book of vital interest to students and scholars of tourism marketing, as well as policy makers, government agencies, and tourism industry professionals.

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Specifications

SKU9781032904870
Manufacturer Number9781032904870
year published2026
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