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Ribbon Culture : Charity

Compassion and Public Awareness

Printed Book
SR 346
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SR21Per Month/24 months
Author:Moore, Sarah E.H.
Date of Publication: 2008
Book classification:Education,English Books
No. of pages:204 Pages
Format:Paperback

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About this Product

This book explores the history, meaning, and sociological implications of awareness campaigns, seeing them as personal displays of compassion in a culture where empathy is a by-word for authenticity. It also highlights how charities use awareness campaigns to reach their audience, and the transformation of charity into a commercial enterprise.
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Specifications

SKU9781349361601
Manufacturer Number9781349361601
year published2008
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