EducationRibbon Culture : Charity, Compassion and Public Awareness
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Item 1 of 1
SKU 9781349361601Publishing Ref 9781349361601
Palgrave Macmillan
Ribbon Culture : Charity
Compassion and Public Awareness
Printed Book
SR 346
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SR21Per Month/24 months
SKU 9781349361601Publishing Ref 9781349361601
Author:Moore, Sarah E.H.
Date of Publication: 2008
Book classification:Education,English Books
No. of pages:204 Pages
Format:Paperback
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About this Product
This book explores the history, meaning, and sociological implications of awareness campaigns, seeing them as personal displays of compassion in a culture where empathy is a by-word for authenticity. It also highlights how charities use awareness campaigns to reach their audience, and the transformation of charity into a commercial enterprise.