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Resourcing the Start-up Business: Creating Dynamic Entrepreneurial Learning Capabilities

Printed Book
SR 315
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SR19Per Month/24 months
Author:Jones, Oswald
Date of Publication: 2022
Book classification:Business & Management,English Books,English Books,
No. of pages:566 Pages
Format:Paperback

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About this Product

Drawing on the most up-to-date and relevant research, this concise textbook is an accessible guide to harnessing the appropriate resources when launching a new start-up business. The focus is on the wide range of tangible and intangible resources available to entrepreneurs in the early stages of a new venture. This second edition brings in material on crowdfunding, digitalization and Covid-19, and dedicates new chapters to:

  • lean start-ups and business models
  • idea generation and opportunity development and
  • business incubators and accelerators.

The book supports students with learning objectives, a summary, discussion questions and a practical call to action in each chapter. A teaching guide and slides are also available for instructors. Resourcing the Start-up Business will be a valuable textbook for students of entrepreneurship and new venture creation globally.

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Specifications

SKU9781032320038
Manufacturer Number9781032320038
year published2022
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