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Reputation Management: The Key to Successful Public Relations

Corporate Communication and Sustainable Organizations

Printed Book
SR 453
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SR27Per Month/24 months
Author:Doorley, John
Date of Publication: 2025
Book classification:Learning Languages,English Books,
No. of pages:448 Pages
Format:Paperback

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About this Product

The fifth edition of this classic text, which was the first on the subject of reputation management, gives readers the guidance and skills needed to manage brand reputation through effective performance, behavior, identity, and communication strategies. This new edition features new cases on such topics as Covid-19 and AI.

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Specifications

SKU9781032577982
Manufacturer Number9781032577982
year published2025
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