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Public Relations

Branding and Authenticity: Brand Communications in the Digital Age

Printed Book
SR 272
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SR16Per Month/24 months
Author:Rees, Sian
Date of Publication: 2021
Book classification:Business & Management,English Books
No. of pages:196 Pages
Format:Paperback

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About this Product

Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding in society by considering the notion of authentic communications within the context of an emerging digital media environment.

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Specifications

SKU9781032175188
Manufacturer Number9781032175188
year published2021
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