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Public Relations and Participatory Culture: Fandom

Social Media and Community Engagement

Printed Book
SR 298
Inclusive of VAT
Sold as: EACH
SR18Per Month/24 months
Author:Hutchins, Amber
Date of Publication: 2019
Book classification:Business & Management,English Books,English Books,
No. of pages:268 Pages
Format:Paperback

This book is printed on demand and is non-refundable after purchase

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About this Product

Social media and participatory culture mean that fans have significant power in the relationship dynamic between the message, the communicator, and the larger audience, yet these fans cannot be defined using current theory and discourse.

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Specifications

SKU9780367359010
Manufacturer Number9780367359010
year published2019
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