Outsmarting Social Media - Profiting in The Age of Friendship Marketing

Outsmarting Social Media, Profiting in the Age of Friendship Marketing--------------------------------------------------The war is on. The titanic battle between Google and Facebook has begun-andyou can use it to earn more profits! In this book, Evan Bailyn revealshow to attract friendship-based recommendations that will motivatecustomers more than any ad or algorithm. Bailyn explains how today'sInternet titans are battling to control the future of search and socialmedia, and shows how to use their newest innovations to superchargeyour marketing. Packed with case studies from Bailyn's pioneering clients,Outsmarting Social Media offers detailed predictions, careful analysis,and-above all-practical techniques. Read it, get ready for the future, and start reaping the rewards! You'll Learn How To: * Discover wheresearch and social media are headed, and what it means to you * Implementstrategies that work right now-and will work even better in the future* Begin profiting from friendships, personal relationships, and tastemakers* Start using today's new currency of trust: likes, comments, retweets,* Start using today's new currency of trust: likes, comments, retweets,shares, and video responses * Use social discovery to deliver messages" with stunning personal relevance * Master the ""Search and Sell"" method"for profitingfrom real-time search * Sell through personalized recommendationsdelivered straight to smartphones * Build your business with Foursquareand Facebook Places check-ins * Learn effective, low-risk ways to" use Groupon-style ""daily deals"" * Mine cash from social data in entertainmebeauty, shopping, food, travel, health, and other verticals * Preparefor emerging shifts in pay-per-click, organic SEO, and web displayad markets * Preview tomorrow's most exciting new social players,platforms, products, and services--------------------------------------------------Author Biography: Evan Bailyn, founder of First Page Sage, is an Internetentrepreneur and expert in search engine optimization and social media.He has elevated online presence and revenue for Fortune(R) 500 companies,celebrities, small businesses, and nonprofits, and has used his GoogleSEO expertise to build and sell five businesses, including one of theweb's largest children's sites, Cartoon Doll Emporium. The author ofOutsmarting Google: SEO Secrets to Winning New Business, he has beeninterviewed on ABC and Fox News, and been covered in Forbes, The NewYork Times, and The Wall Street Journal.