Business & ManagementPR- A Persuasive Industry? : Spin, Public Relations and the Shaping of the Modern Media
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SKU 9781349302208Publishing Ref 9781349302208
Palgrave Macmillan
PR- A Persuasive Industry? : Spin
Public Relations and the Shaping of the Modern Media
Printed Book
SR 281
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SKU 9781349302208Publishing Ref 9781349302208
Author:Morris, T.
Date of Publication: 2008
Book classification:Business & Management,English Books
No. of pages:220 Pages
Format:Paperback
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About this Product
Public relations is a big and rapidly growing industry, with annual growth rates of 20-30%. It spans the worlds of business, politics and culture, sport and entertainment. PR is everywhere. And yet, though it is much talked about it is little analyzed.