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Palgrave Macmillan
Place Branding : Glocal
Virtual and Physical IdentitiesConstructedImagined and Experienced
SR 259
Inclusive of VAT
SR15Per Month/24 months
This book is printed on demand and is non-refundable after purchase
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SR259
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About this Product
The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented new book brings the fundamentals of place branding together in an academic format but is at the same time useful for practice.
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