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Philosophy of Marketing: The New Realist Approach

Printed Book
SR 272
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SR16Per Month/24 months
Author:Giannasi, Matteo
Date of Publication: 2023
Book classification:Business & Management,English Books
No. of pages:282 Pages
Format:Paperback

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About this Product

How can we overcome the rapidly ageing postmodernist paradigm, which has become sterile orthodoxy in marketing? This book answers this crucial question using fresh philosophical tools developed by New Realism.

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Specifications

SKU9781032072340
Manufacturer Number9781032072340
year published2023
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