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Peopling Marketing

Organizationand Technology: Interactionist Studies in Marketing Interaction

Printed Book
SR 281
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SR17Per Month/24 months
Author:vom Lehn, Dirk
Date of Publication: 2025
Book classification:Business & Management,English Books,
No. of pages:256 Pages
Format:Paperback

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About this Product

The book introduces interactionist sociology to an audience in marketing, consumer research, and business and management studies.

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Specifications

SKU9781032669991
Manufacturer Number9781032669991
year published2025
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