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Patent Management : Protecting Intellectual Property and Innovation

Printed Book
SR 302
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SR18Per Month/24 months
Author:Gassmann, Oliver
Date of Publication: 2021
Book classification:Business & Management,English Books,
No. of pages:286 Pages
Format:Paperback

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About this Product

This book provides an overview of the common concepts and building blocks of patent management. It addresses executives in the areas of innovation, R & D, patent and intellectual property management as well as academics and students.The authors give valuable information on the characteristics of patent and intellectual property management, based on the collaboration with companies and organizations from Europe, China, Japan, Argentina, Brazil, India, Canada and the US.
A reference for managers who want to bring information technology innovation with a clear intellectual property strategy to the market. A very readable book.

Thomas Landolt, Managing Director, IBM

A really comprehensive, all-in book about Patents - strategy, value, management and commercialization. And not forgetting what they are for - foster innovation.

Dr. Joerg Thomaier, Head of IP Bayer Group



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Specifications

SKU9783030590116
Manufacturer Number9783030590116
year published2021
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